My name is Serena,Since I was young I have always been interested in how to help and support people reach their potential. As a teenager this desire led me to coach children and after high school study Psychology at Twente University. During my master in Human Factors and Cognitive Engineering I became interested in using available technology to support people in their performance or enhance their experience. During my time at the PDEng User System interaction at Eindhoven University of Technology I further developed my skills in user-centered design, interaction design and User Experience (UX) while using my strong base in research, socio-technical systems and cognitive engineering to enhance my work.
I am passionate about designing and developing systems that support and enhance human performance in all possible settings. Therefore, I believe that good products or systems should be designed and developed with the cognitive and physical characteristics of the user in mind. I aim to incorporate (user) research and user-centered design in every product I deliver. I feel a system, service or product design becomes more powerful the moment design choices are based on concrete findings examined during user research or testing. Entering a creative process while keeping research findings in mind enables me to deliver products that do not only satisfy users, but also meet or exceed the clients requirements. I would not be able to deliver these values in a project without good teamwork. By maintaining a pro-active attitude and staying true to myself while remaining professional, I am able to effectively communicate with clients, stakeholders and teammembers to reach our goals.
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My ultimate hobby is sailing. I have been sailing since I was seven years old and enjoy spending my free days on the Dutch (and foreign) waters on a diverse range of types of sailing boats. While I can enjoy lounging on deck in the sun, I can also be found sailing the more sporty sailing boats. My personal motto is to aim to discover something new every day, what might explain my other hobbies: travelling, cooking and reading.
Below you can get a small glimpse into projects I have worked on. Please feel free to contact me for more information, I would love to update you about these exciting projects!